OUGD504 - Studio brief 02 final evaluation

Final evaluation   

OUGD504 - Design Production

Studio brief 02 – Logostarter

In the studio brief 02 Logostarter I have learnt a lot of new skills that will apply to briefs to come, and I have began to understand the different between branding and logos.

The idea of having this project as I one week brief was a good idea as it wasn’t as project that needed a lot of time and it also help me to get back in the swing of things similar to the previous brief.

This brief was very challenging but was a nice brief to do for only one week and I was also good because I could do it on something I enjoy. From the last project I really wanted to do my research in book and from primary research, instead of using the Internet.

I found taking pictures and looking books give me ideas quicker also easier and found more of what I was looking for in books. I’m defiantly going to start using books more when researching and coming up with ideas. 

The research from the books and also the images made me create a lot more ideas than I normally would and do a lot more development

In this brief the crits helped massively, I was really happy with my first idea however I the crit my peers identified that it was too feminine something I didn’t notice. Crit are a big help when coming up with ideas and also when deciding what could be done to make it better.

My final outcome came out really well its effective, modern, bold, young and clear. This is what I wanted the logo to have I feel I have a achieved it with this logo design, I think the logo would work well with company and could be developed and used as design for some new t shirts. I feel the logo doesn’t limit them to just doing t –shirts that means they could expanded the company in to different parts in clothing.

If I would do something different in this brief, I would aim to make and icon instead of creating a logotype. This is because most of the peers in the class did logotypes and it would have been good to of made just an icon.

A mistake in this brief was that I didn’t focus on what the company image is and the target audience. However after the first crit I focused more and created something I think that represents them really well.

In this brief I learnt the difference between branding and logos and the main thing I have learnt is to books more than using internet I found it helped more in creating and coming up with ideas.

Overall I found this brief hard and challenging but this was a good thing as I learnt a lot more new skill and techniques when creating on the computer and when researching. But it was also I fun one week brief to have and do for a week.