Thursday, 8 October 2015

OUGD504 - Studio brief 02 chosen kickstarter

Any Flannel's Recycled Pocket Tee Shirt -The Porunga


Our Story 

Back in February of this year, Any Flannel was a concept brought to me by my friend and current business partner Jackson Joyce. His notion was to sell flannel button-downs online. At first I was hesitant; I wanted to create my own custom graphics and screen print them on shirts. Additionally, I was already spending a great deal of time learning the basics of illustrator and photoshop to help me. Luckily, he persuaded me with this amazing business model that would fuel the entire project: sell flannels at random. But what does this actually mean? In simplest terms, we would be giving our customers "any flannel". In more detail, lets say you wanted to buy a flannel from us. You'd visit the site, add a flannel to cart, and check out. Your first reaction would probably be something along the lines of, "Hold up now! But I didn't even get to choose my flannel color!" And we'd reply, "No you didn't! And that's the beauty of it." 


i chosen this kickstarter as it the one i feel i will enjoy doing the most. and also i feel they have a good idea but the logo could be better and maybe the name. 
the t shirts has 5 good reasons to be good and for the company to do well.


i feel most people look for these elements when buying clothes, handmade, perfectly paired and sometimes vintage which is becoming more and more popular. 
i could see these t shirts in urban outfitters it has that look and feel about them. and i feel they could do very well. 

The key requirements for my logo.

simple 
can be recreated on the t-shirts. printed and stitched 
natural / green / eco 
vintage 
handmade 
colours: black, blues, reds, greens
friendly
TA males
logotype or Combination mark

  














No comments:

Post a Comment