Module evaluation
This module was very a challenging
one, the module was more about the research and the ideas side instead of the
final product which was hard for me as I prefer to create designs instead of
just researching designs.
When I originally saw this brief it was intriguing
to me as I could tell it would be a challenge because analogue isn’t my forté
however this brief was enjoyable as it had freedom for me to do whatever I
want.
This project was stimulating, looking into the history
of the banknote informed my idea and really helped me understand what the story
of the ‘banknote’ is all about, this aided me in creating my final design. Also
going to the exhibition Moneybags at the White Cube really inspired me to
create my design style, the exhibition was a large body of canvas work, the
canvas’ were made out of straw money bags and this is what the artist used to
paint on, this was inspiring as it gave me a chance to look at this brief in a
whole new perspective, this also encouraged me to include the historical
elements in my final design.
From looking at the research I tried to create
something that portrayed nationality but my original design was too simple so
decided to go down the route of using many of the tradition traits that the
banknote has had for centuries, this really completed my design. From my initial ideas I started to
apply these original elements and used repetition, after doing this I could see
my style coming together. The reason for
using repetition is because that’s what banknotes nowadays use, they have the
repetition in the details and backgrounds for the designs but this is the
reason for incorporating this element into my design.
I feel like the design is modest but it almost has a political
message, the repetition of the traditional statements on my notes being clear
to read is chosen on purpose, in normal banknotes you don’t really notice the
statements because they are there legally included so are in the background
details with a tiny font size, however in my design I wanted them clear and in
the users face to make a point of the reason why banknotes are used, so again
reminding the consumer of the historical reasons for the banknote.
I decided to use screen-printing as I had a lot of type and this
would be the best way to present the design analogically, and this method is
close enough to digital printing. Using a hand rendered method to produce this
design, works perfectly with my research because historically banknotes were
entirely hand written.
Overall I’m pleased with my design and it’s come out how I’d
wanted it to, I feel that being so informed from my research helped me a lot
with this brief, it help me create a legitimate design. However with more time my design could
probably have been improved by possibly using more than one printing
technique. I feel if I
could have had the possibility to use digital printing methods I could have
done a more detailed design too. The
hand rendered methods in this project made the outcome much more satisfying as
there was a lot of work that went into them.
Studio brief two was an exciting brief to do as I had the freedom
to do whatever I wanted and pick an issue that spoke to me, this would help me
create a large body of work as it would be something I am more passionate about.
I found this brief interesting and I enjoyed collecting a lot of research to
inform my creation, I haven’t consciously chosen to be in depth in my research
before designing before but this is definitely some thing I would do in the
future as being so educated about my subject matter really helped my creative
juices flow. I knew in this brief that I
wanted to include a level of photography so I decided to contact a photography
student I’ve worked with before as working with her in the past has been very
successful.
Collaborating with a photography student was a suitable choice as
I have enjoyed photography as a hobby and in my work this year. As a pair we
chose to focus our issue on Restrictive Photography, as this is an issue that
affects artists all around the world, the freedom to photography should be a
universal right. As Photography Restriction is such a broad subject we decided
to focus this issue on the London Underground.
To photograph on the Underground you must have a permit and both Katie
and I have known people that have been requested to stop taking
photographs. We researched into this so
that we could be well informed for the work we would need to produce, I
contacted officials in TFL and the cheapest permit started at £500 and the
maximum permits given out last year were 120, this really isn’t a lot and shows
that there is an issue with the regulations of photography on the
underground. From all our research I
decided I wanted to produce a campaign with the collaboration of photography
and graphics.
I think the reason why I have enjoyed this brief so much is the
freedom to create anything I wanted and that made me more inspired.
Collaborating is something I’m definitely going to continue doing next year, I feel in the professional world you have to
collaborate all the time to be successful so it’s something I will keep
on-going for the rest of my career. Also collaborating with a photography
student has helped me in my photography skills and I have learnt a lot from
Katie, hopefully I could collaborate with her again next year.
The work that I produced for this campaign was a style I don’t
really do in my general design, it was more corporate. It was a challenge to
create a design like this, but the final outcome came out strong, clear and
professional. The fake campaign has turn into something that looks realistic not
only did I highlight an issue I also came up with solutions to the issues. This
is something I am really proud of. In
this brief Katie and I went into such detail and thought of everything TFL
could do for the film and photography permits. For the final outcome I managed
to produce I number of final resolutions posters, flyers, leaflets, permits,
zine, instagram, hashtag and much more this is possibly the most work I have
produced in a project and I’m extremely pleased with the final results.
From this brief I have learnt a lot one of the main things is that
the research can help a lot with your designs but only if you do a wide range
of research using different mediums, primary, secondary, books, internet etc.
This is something I want to continue doing in my projects. Collaborating was really helpful
having two creatives working on a project together, having two different
perspectives gave the work some individuality and the ideas were always easier
to create as both of us were inputting decisions.
In this brief I found it hard to keep on top of the blogging I
found it hard due to the amount of work I was doing for this project, I solved
this problem by planning to make sure I blog everything I do straight away at
the end of the day so its fresh in my mind and it makes it easier to discuss.
My time management for this brief has been really good I feel I have produced a
lot of work in a short amount of time due to doing other projects but managed
to print and create everything I wanted to do and more. Overall this
project has helped me in developing my skills also learnt some new ones and
helped me in creating professional outcome that could be used in the real
world. I feel after my
last module mark my confidence was incredibly knocked and its taken the whole
of Studio Brief 1 and 2 to overcome that hurdle, I’m back on track now with my confidence
and am very proud of my work I’ve achieved.
