Sunday, 26 October 2014

OUDG403 Studio brief 03- Group 7 Art forger collection fetches 50,000

Group 7 Art forger collection fetches 50,000

In-group 7 we started by researching about this article to understand more about it. Once we collected are information we all starting talking and creating ideas and I thinking of a layout we could use, we had lots of different ideas one of the main ideas was to have one page with just only the title on it with an element of colour, maybe using the colour red. And maybe do something different and place the title on the right so it would be the first thing the viewer would see and catch his or hers attention.

We then started to create this on Illustrator we changed some parts to are ideas and layouts, we changed the amount of columns we needed for are body text also changed the idea of have the title on the right to the left as we felt are big title on one page will still catch the viewers attention. We also had the idea of having some writing in red but changed that to a blue because it was still bright enough to catch the viewers attention but its not too in your face like the red. 


The main change we made was having 50,000 in writing (Fifty thousand) not just the number (50,000) we felt as a group it didn’t work when it was in numbers because everything on page was in writing and we had no other numbers on the page so it was standing in out too much and didn’t look right. 

I feel this design and the article would work in an art magazine. Because it has a modern design look and layout and also the colours would come out better in a magazine than a newspaper, Also the article would work in an art magazine and than a newspaper because not everyone would care about artwork and also it doesn't effect most people, However in an art magazine the people who reading the magazine and buying the magazine are more lucky to read it.  








Thursday, 23 October 2014

OUDG403 studio brief 02 - More Grid system




Fibonacci and Golden Ratio in Web Design

The easiest way in real-world applications to apply this theory is using the simple ratio 3:5 or 5:3. The only other thing you need to take into account is that many screens don’t have a simple 1:1 pixel size ratio, so don’t forget to take the target screen pixel size ratio into account when figuring the actual pixel height and width to use for a screen element.






Van de Graaf 


The Van de Graaf canon is used in book design to divide a page in pleasing proportions. This canon is also known as the "secret canon" used in many medieval manuscripts and incunabula. The page proportions vary, but most commonly used is the 2:3 proportion. In this canon the text area and page size are of same proportions, and the height of the text area equals the page width.

Marber Grid 

This specimen sheet is derived from Marber's golden- ratio based grid  for Penguin book covers, designed in 1962. It’s comprised of three uneven columns of three hundred pixels, one hundred and sixty pixels and five hundred and twenty two pixels. The gutters are thirty pixels and the overall width is one thousand, one hundred pixels wide. But because it is a fluid grid, the pixel values get turned into percentages.



 Rule of third 

The rule of thirds is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. The rule of third is mainly used in photography. 


CORRECT WAY                                                                                               WRONG WAY 


























Wim Crouwel 

Wim Crouwel  designed a grid system for his typefaces and alphabet he used a tight grid system.