After consulting and identifying the issues and creating a picture for the campaign, Katie and I started to list and brainstorm about what we could possibly make for this project and also the revamped regulations, some of the brainstorming will need research to make it more realistic.
We will research into:
-posters
-permits
-campaigns
-flyers
-target market
-location of posters
-correct TFL regulation measurements/fonts/CMYK colours
IDEAS WE CAN CREATE:
-tags (barcode for camera strap)-oyster/smartphone
-online form/permit
-leaflet (station)
-permit prices
-booklet/permit
-posters/train banners
-flyers
-badges/stickers/rubber bracelet
-exhibition
-hashtag
-instagram/social networking
-photography charity
From that list we then went more into detail in each section for what we want for each element of the campaign.
PERMIT COSTS:
STANDARD PERMIT:
-week: £7
-6 months: £15
-12 months: £25
STUDENT PERMIT:
-week: £5
-6 months: £12
-12 months: £22
COMMERCIAL:
*all prices discussed in consultation with TFL
The idea behind the prices would be that:
-It’s lowered and more approachable for everyone.
-WEEK permits are ideal for tourists
-We made 12 MONTH permits slightly cheaper than two 6 MONTH permits to entice people to buy yearly permits.
-We made a STUDENT permit as this is important for amateur artists and many companies offer a lower rate for students.
-The COMMERCIAL permit is aimed at film/tv shows/highly professional work/big operations as they will be using a lot of space and stations would maybe have to be shut down for a period of time, they make more impact to London Transport.
EXHIBITION/HASHTAG/INSTAGRAM/CHARITY:
EXHIBITION:
-Promotes campaign
-Showcases underground photography and permit buyers work to give back to the customers
-Means the public can publish their work (which they aren’t officially allowed to do currently for free)
-Exhibition location- The Photographers Gallery
HASHTAG IDEAS:
-#SHOOTTHEUNDERGROUND
-#CAPTURETHEUNDERGROUND
-#CAPTURETHETUBE
-Used on advertising and social networks to spread the campaign.
INSTAGRAM:
-For promotion
-Public platform
-Hashtag
CHARITY:
-Photography charity
-Proportion of profits goes to the charity
-The Photographers Gallery in Partnership with TFL
LEAFLETS/BOOKLETS/POSTERS/TRAIN BANNERS/FLYERS/BADGES/STICKERS:
LEAFLET INFORMATION:
-Prices
-Information on the revamp
-Permit types
-Where to find/buy permits
POSTER INFORMATION (TRAIN BANNER/FLYER):
-Logo
-Website/ URL
-Hashtag
-Underground photograph
-Brief info title
BADGES/STICKERS:
-Hashtag
-Logo
-Catchphrase
TAG/BARCODE/OYSTER CONNECTION:
DESIGN:
-Tag (suitcase style)
INFORMATION ON TAG:
-Name/ D.O.B.
-Permit type
-Start/Expiry date
-Barcode
-Logo
BACK-UP PERMIT:
-Registered to an Oyster card (if owned)
-Smartphone (receipt)
PERMIT TYPES:
-weekly
-6 months
-12 months
-student
-normal/standard
-commercial
FORM:
-Online Page: Customer Information Form: Forename/Surname, DOB, gender, occupations, reasons, permit category(type), address, nationality.
-Can also be applied for at the tube stations office (for old age pensioners, tourists and anyone who doesn’t own a personal computer)
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