You can see from these adverts that even though most of these posters are from different campaigns they have similar elements to them which shows that TFL keeps certain aspects the same for every poster, this is what we will have to do in our posters too as they are hypethetically for TFL. The certain elements that seem to always be used are:
-Mayor of London
-Roundel
-'The Mark' (Transport For London)
-Layouts
-Block colour
I really like the poem advert, it gets a point across in a subtle and gentle way.
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