Wireframes
The wireframes help to make the layout and the navigation of the website, drawing them out in rough really helped to understand the navigation and to also help create and idea of how the website can look for both phone and desktop. Wireframes are very important for digital designers and is used in the professional industry.
Market place
The market place to preorder the album is on itunes, on the websites there are places on every page to preorder the album. Also using social media like instagram using the #wildyouth will get the users and fans involved in the release.
Type
The typefaces on the website use different sizes than print, the different sizes are body, H1, H2, H3, H4 and blockquote, these are used in the digital design real world by professionals. The typeface used is DIN Alternate, its modern and bold this works well with the look of the website.
Layout
The layout is simple and minimal not a lot going on each page this make the pages look less busy and not put off or confuse the users. The minimal pages make everything on the page stand out and clear the type is legible and it clear to see the navigation of the website.
Colour
The colours used for the website are RGB this is the colour setting you should use when designing of digital, The colours used are black and white this keeps the website looking minimal, clear and also modern. this also keeps the website from look busy. The colours are also used because black is Steve Angello favourite colour and also the album cover is black. the uses of black and white really make the type and also the images really pop out and stand out and look really bold.
Navigation
The navigation needed to be simple to make it easier for everyone to use, This website is a very simple and clear website to follow with the every thing minimal this make it even easier to understand how to you it. the navigation is very similar to a lot of websites , so this should mean the user should be able to pick up how to use it quickly. navigation is one of the most important thing in Digital design especially for websites. There are website you can use to check how easy it is to use and you could also get peers or family to try it and see if they can work it.
Target Audience
The target audience is aimed at Steve Angello fans, Swedish House Mafia fans and also dance music fans, the target audience is very wide especially because how well known Steve Angello is in the dance music world, To get the Target Audience to know about the website and to know and album release social media is the best tool as Steve has thousands of followers.
Budget
For this website design was aiming to make it really basic and simple navigation and used one typeface and one weight to make the the website the cheapest it can be, the reason behind this is that the website will most likely to be up for 6 weeks before the release and 4 after, this means the company most probably not want a big budget. However the layout of the website it could be used for when Steve Angello has tour, instead of promoting the music and videos it could be changed to tour dates. this means the website isn't just for a couple of weeks it can be recycled and used again.
Global Market
The website can be changed for the 5 key markets Australia, USA, UK, Germany and France. The two main changes to the website is language, the language would change depending on the settings on the computer, the second change would be itunes the itunes store would be the store for that country.
Social media
social media is the biggest website to promote the album and build hype up towards the release. To build hype songs are release before the full album is released also videos. to build hype these would be posted on all Social medias everyday to get word out there that Steve angello has an album coming out, Social media is king in todays world and is used by millions, this is the best tool for promoting an artist and album. All company will use social media as everyone is on it at least one times a day.
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