THE CHALLENGE
Take a cause you believe in and use the power of type to make a difference. Design with typography to agitate, educate, and organise the world and your audience. Use typography to help people believe in your cause and its purpose; to motivate and inspire people, in a relevant way, to your cause; and above all, to make an impact.
Typography is the soapbox for your rallying cry. Used at its best, it can empower your words, evoke meaning, set tone, and inspire ideas. Without it, your message could be drowned out. Where would the students in Paris of ’68 be without their screenprinted stencil type? Where would Revolutionary Russia be without its condensed, sans serif gothics? And would Occupy have inspired the collective imagination without democratic digital design and ‘desktop publishing’? The right typeface, used in the right way, gives a cause, movement or change its true voice.
Think about: what you want to say and how you want to say it; where you should or could say it; how you might use type to improve your message, to initiate change, or to motivate and inspire.
WHO IT’S FOR
Those passionate about a cause, those who want to be more passionate about a cause, or those with ideas on how a cause can reach more people or be more impactful with the right typeface.
WHAT’S ESSENTIAL
A typography-led integrated graphic design campaign including:
At least one poster
At least one digital element
At least one other touchpoint
Your touchpoints could include: banners, badges, moving image ads, newspaper ads, website banners or other online promotions – anything that could raise awareness and get people engaged. The more innovative the better.
Main deliverables (mandatory)
Present your solution using either a video (max. 2 mins) or up to eight presentation slide images.
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