D&AD
"Remember your end goal. Make it bold. Make it powerful. Make a difference"
For this brief im going to focus on nitro oxide also know as laughing gas, this a illegal drug that anyone can get hold of. it very big in party islands such as ibiza, Zante and many more however it has made it way over here and it very popular with all ages and needs to be stopped. the drug is easy to get hold of websites like amazon sell the drug as the main use for it and the real use for it is to be used for whipped cream. you place the canister in the cream dispenser and it create whipped cream. you may see them used in Starbucks and Costa coffee.
The idea is to create a poster and campaign to stop and make people aware of the dangers of take laughing gas. And to possible to make it and age limit to buy the produced.
The poster need to bold a clear message. and to create a impacted, aimed at mostly young adults and teenagers.
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