These impact boards i created for the team and Dan did the writing on them, they go through the groups prices of design decision to design concept and final product. They work effectively communicating our idea strong and quick.
The over all out come of these design I'm pleased with. We have communicated that this product is for either sex in a subtle undertone. With the use of modernist design treatment, where the use of just black type and white background just getting across the brand name and information. No personal touch that would defect from keep the brand identity of be Nuteral from either sex.
Allowing the bottles to just be bottles no shaping of the bottles that would show a hint of masculinity or femininity.
From this our group has met exactly what the brief challenges were asking for and effectively done so. As a group we I feel we work extremely well together. We were constantly in contact through messages, phone calls or in class. No design decision was made unless we all felt comfortable, making everyone's points feel valid. Because of this we felt free to disagree on something until we arrived upon something we could all agree. Which I felt kept pushing are designs further. We worked incredible well together with everyone contribution the same amount and everyone opinion mattered.
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