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The brief: Create an immersive and engaging campaign
website to support the release of your favourite band or artist’s latest
album
Business objective Marketing objective: Increase
sales of the album and ensure chart success
The role of the communications: Deliver a world class
digital experience that gets both fans and media excited about the upcoming
album release and achieve cut through in a crowded
market place: Get — fans of your chosen artist To — pre-order the album and get involved in the campaign through sharing content with their network
By — creating a world class digital platform that
encourages fans to engage with the campaign at every available opportunity
Considerations: Must be global — The band/artist has
five key markets (Australia, USA, UK, Germany and France)
Promote activation points — Promote key ‘activation’
points (shows, signings, appearances etc) across the five key markets
Use mixed media — A combination of image, audio and video
should be used to communicate your message
Remember: This is a campaign website. It will be live
for four to six weeks ahead of the launch and approximately four weeks
afterwards
Deliverables: Low-fidelity wireframes in an optional
format Design of a desktop and mobile version of your idea
Grids download: http://bit.ly/1Qv7SEH
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Background / Considerations
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The processes and procedures invlved in designing for
screen.
The relationship between deisgner and developer.
The role and skill set of the developer (and where you
would find a developer to work with)
Research - artist, music, label, audience, concept,
interaction.
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Mandatory Requirements
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To show a good understanding of design for screen through
documented and ongoing design and development.
Your content should demonstrate an understanding of design for screen, which includes but is not restricted to layouts, usability, and designing for your audience. Your finished product should show an understanding of the role of a graphic designer in screen-based delivery, as well as demonstrating industry standard requirements. Correct labelling of your work on your blog is essential. Failure to organise your work clearly will affect the assessment of your work. |
Deliverables
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BLOG
Wireframes
Design for desktop
Design for mobile
Design boards
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