Cocktail and alcohol Statistics
- Top 8 spirits, done by a poll
28% Vodka
9% Gin
8.8% Archers
7.7% Bailys
7.5% maribo
5.5% Tequila
5.1% Desarano
5% Rum
others
- top 7 mixers
14.5% orange
11.6% lime
9.8% lemon
9.6% grenadine
9.1% pineapple
7.2% cranberry
4.6% coke
others
- Average ingredients in a cocktail 3.8
- There are key reasons why consumers interact online with spirit brands
- 45-48% interact online to let friends know they like the brand
- 31-34% Wanted to let others know what they thought of a brand
- 21-26%Wanted to let the brand know that they like it!
- 12-15% Wanted to get something free.
- In 2011, Smirnoff held a global dance competition called ‘Nightlife Exchange’, celebrating dance culture around the world. They joined up with Madonna to find a dancer to join her 2012 tour.
- Achieving 1 billion press impressions worldwide.
- Increasing their share of voice by 30%
- Garnering 5,000 Facebook likes for Smirnoff cocktails
- 88% of consumers consider spirits an affordable luxury To consumers, affordable luxury means quality & value Consumers regard them as “worth paying more for”
- Pre-loaders drink on average 75% more on a night out than non-pre- loaders.
- One in five young people say they pre-loaded on their last night out
- 47% of 18-24 year-olds in the United Kingdom are regular drinkers, versus 67% of 25-44 year-olds
- British alcohol consumption has more than doubled since 1950
- In the US, the flavoured vodka category expanded by 25% between 2010 and 2011
- Ciroc’s sales by value have increased by over 1000% since 2007, driven by a global marketing partnership with P Diddy.
- Drinking is increasing, 1 in 10 adults admit they can’t go a day without a drink
Not a statistic but i have found it really interesting how many alcohol brands uses social network sites, apps and sponsoring gig and artists to get there name around the world to become more popular. the alcohol industry is massive now and is getting bigger each year.
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