Studio Brief
LIVE BRIEF: SECRET 7”
http://secret-7.com/
Design a 7" record sleeve for one of the following 7
artists:
The Chemical Brothers - Let Forever Be
The Supremes - Reflections
The Maccabees - Go
Peter Gabriel - Sledgehammer
The Rolling Stones - Dead Flowers
St. Vincent - Digital Witness
Underworld - Born Slippy
You should aim to visually explore the artists and tracks,
through the context of the secret 7 competition. You are competing against
1000's of submission from all over the world, how can your design/designs
stand out. What are the obvious responses? How can knowledge of these inform
your own visual investigation. 100 designs for each track will be selected,
pressed and printed to be exhibited and sold for £50 to raise money for the
Nordoff Robbins Charity. Creatives from around the world are invited to
interpret the tracks in their own style for every 7”.
|
Background / Considerations
You should aim to explore the visual semiotics of the track from a personal perspective, how do you interpret the content, lyrics, genre, style etc in a visual sense. Begin but don't limit your visual research by examining celebrated music artwork designers including; Peter Saville Jamie Reed Annie Leibovitz Storm Thorgerson Fred Deakin Mark Farrow
Leif Podhajsky
You need people to see your work and the essence of
graphic design is communication. There is no value producing work for it to
be placed in a drawer. Often the best work or best ideas are the ones that
people have seen. You must get use to distributing your work at the any
available opportunity.
Remember design is about doing.
This is an opportunity to visually and conceptually
exploit every possible angle of your ideas. We are expecting a visual feast
of ideas before you even consider resolving the problem.
|
Mandatory Requirements
Final resolution as specified in the competition brief.
Examples of the four sleeves you didn’t select to enter.
A min of thirty “thumbnail” possible design treatments and
supporting design development work.
Documentation on your blog and design sheets.
|
Deliverables
FIVE visual variations of your chosen record sleeve.
Design Boards which document your final Design
|
No comments:
Post a Comment