Software and digital work
The software used in this project to create the logo is illustrator, this makes the logo a vector image. which means this can be put on photoshop or any other software and the image should be high quality on the different software. When sending this logo of to the clients the type would be create as outlines this means they will be able to open it and see it.
Target market, Logo image and style
The target market is aim added at men but also a small part is aimed at women. The logo had to be aimed at both and to work on everything, look at companies that have a similar logo like Obey and Patagonia their logos work for female and male which is perfect for this company and also as it street ware the bold type for the logo would work well with that street image and could work on pretty much everything.
Colours
For the logo the main colour is black as this will be on t-shirts and bags, however how the logo is design and also the look of the logo will give the clients a lot of freedom and will allow them to be able to change it if need to. They may make a website with a black back ground or a black t-shirt this means they could just change it to white and it would still work effectively. For printing the work the colours on screen would have to be changed to CMYK and for the computer it would have to RGB to have the colours the best quality they can be this has to be done.
Print finishes and print methods
With this logo this can be used and printed in so many different ways from screen printing, ink and lazer printed and also stitched on t shirts its a versatile logo with no limitation, this logo can be made really small and would still be legible. The logo could be just the trees or just the type it can work both as icon and a logotype. When printing it there are no limitations it would be able to be printed on anything and using any print method.
company
The company is a clothing company that specialises in t shirts, what makes this company unique from others is that its handmade, perfectly paired, vintage which is becoming more and more popular and the pockets are recycled which make each t shirt personal, instead of just a mass produced t shirt from a company like ASOS.
scale
As the logo is a vector image it can be scaled down really small and would still be clear to read. the vector image has no limitations when it comes to the scale of it.
mock ups contexts digital and physical
mock ups on digital gives the client an idea and look at how he or she's logo will look on objects the company will use, for this company the main ones are on
t-shirts, business card, bags, stickers, posters and lot more. However mock ups on computer doesn't really give the client a really good idea how it will actual look, physical mock up of some of the things the company will use will give them a better idea of how it will look and feel.
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