For the type on the bottle we continued to use DIN Alternate to keep it all the same as the Logotype, however for the body copy on the ingredients and the description we want a Serif font we chose Garamond as it works well with DIN Alternate and it also really legible.
The language i used on the bottle design to describe the product is gender neutral. used words that aren't to manly or girly, this keeps the product unisex. To create a gender neutral description i looked at female and male hair products and used parts fro both to create it.
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