OUGD503- Responsive Module Evaluation

OUGD503 – Module Evaluation

Projects: 

D&AD Monotype Studio Brief 01

Secret 7 Studio Brief 01

D&AD Design Bridge Studio Brief 02    

Responsive has been a module that has been challenging due too taking part in competition briefs like D&AD where hundreds of designers take part from all over the country. Even though I have done competition briefs in the past I have found them more stimulating this time round because they meant so much more to me and the challenges consisted of more work, this brief is also a challenge as you need to create work that stands out from the competition.  

My first brief was Monotype, I chose this task as it gave me no limitations and I could do it on any topic I desired, this gave me a chance to use my extracurricular hobby, Photography. The final outcomes came out with high impact and gave off a powerful message, which was key for this brief. The idea of using image and type may be a weakness in this assignment as the main requirement was type, however I feel my designs came out bold and I’m happy with the final outcome. Not only am I happy with my results, in my crits my peers all said that it came out really well and communicated the message professionally. The techniques I have learnt in this brief- using the lighting kit, editing photographs to a professional standard and using studio photography- will help me in future projects to come. Producing a body of work fit for a political campaign really helped me in using my design skills for keeping the style trendy however also achieving a serious high-quality standard that can easily be absorbed by the general public.

The second brief was Secret 7 where I created two vinyl covers.  I found this brief more approachable as it was a familiar task, after doing it the year before. I enjoyed it more this year as after gaining a year of education my abilities to produce a creative piece of work were less limited.  I decided to use go down the photography root again as doing this was so successful in my D&AD brief.  After collecting all my photographs and selecting the right images for the final product I felt the need to pair them with some other type of art form.  This is where I thought paint was a good idea to give my final result some texture and depth; I feel that the paint and photographs coincided well together and completed my final product.  After using multiple skills in this brief it has given me more confidence in grouping art forms together when confronting a brief.

In the collaboration brief for this module I grouped with two graphic designers and produced a hair care range that is unisex, the aim of the brief was to create a product that wasn’t stereotypically aimed at a certain gender.  We had the option of collaborating with animator or illustrator students but I felt that to achieve this task with a professional style I needed to work with graphic designers. My team and I produced a hair care range that was minimal design; we got our inspiration from pharmaceutical design layouts, this completed our up-market product image. I was happy that I put in a lot of energy I managed to create a lot of the team I produced the label designs, presentation and also mock-ups. We all work really well together everyone pulled their weight and we have produced a product that achieves the brief. From doing this project I am going to collaborate more with my peers in graphic design and also in other art departments as collaborate is a great way at creating ideas and designs and learn different skills from others. 

Overall this module has helped me at undertaking a brief that is open and to create a big portfolio of work for, it has also pushed me in creating professional outcomes that could work in the real world. Collaborating on big project like D&AD was a challenged however it was enjoyable working with others and producing work as a team, out of the briefs the one that stands out for me is my Monotype project. The outcome was strong and bold even though I didn’t focus on type I still think I have achieved the task. The briefs have developed my skills and I have learnt a lot that I can apply to future projects and even after university.