For the logo we wanted to use a logotype as most hair care brands do this and we wanted the layout and design to mainly type, this would also keep the design of the bottle simple and also keep the medical packaging image. Dan created the logotype using the typeface DIN Alternate with -25 kerning. We decided to use lowercase as it looks less serious, strong and it would be more aimed at males if we used Uppercase. The font DIN is a legible font and also modern and the shape of the letters makes it flow the font also makes it look like a professional brand. You could see this logo working well on adverts, packaging and also in shops.
No comments:
Post a Comment