After Dan and myself had created the look of the product, when gave it Aaron to create the mock ups. The mock ups are extremely useful in showing how the design would work in real life application of promotion.
Here is a mock up to give an idea of how the products would work on big banner. We wanted the banner to have the comfortable look of freedom and space.
The post design, design treatment again continues along the lines of minimal to up hold the style that this brand is design to be bought by both genders. Not because it says it's for both genders but because it just look appealing to both genders.
With minimal black type on an off white background, which effectively just says the brands name and slogan, effectively communicates a product that is in bias to either gender.
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