From are development we changed are
poster a lot we removed the line and changes the colour. We used a really bold
blue to make it standout from other posters and also to standout on the street
and catch peoples attention. we restricted ourselves to there colours
(including stock) as our book covers were 3 colours also, which kept a theme of
consistency and link between the work exhibited. This kept the branding simple
and memorable.
We
also covered up more of the typefaces on are work, We wanted to show the
literal side of coving up something, so we decided to use a subtle element that
could be applied throughout the branding, this was through covering up parts of
the letters, but not all of them to help legibility. This simple idea was
inspired by swiss designer Armin Hofmann, who in one his posters covered up
parts of type.
once we came up with a really good poster design
we applied the same design and concept on everything, we create name tags,
booklet, map, invites and flyers.
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