Studio Brief
Working as part of a creative team put together a pitch
for the concept, branding, identity and promotional collateral for the Book
cover exhibition at Leeds Library.
Create an engaging, identity and promotional campaign for
the Book cover Exhibition. What is unique about this exhibition? How can the
content, location, exhibitors potentially inform your design treatment. Who
is the target audience? What do they need to know? How will you engage with
them?
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Background / Considerations
Considerations you should be aware of and include are:
- Location - Times - Content - Exhibitors - Social media, links, hashtags etc - Contact Details - Format - Signage, way-marking - Opening night Invites
Restrictions:
- Costings: be aware of reproduction costs to
ensure you don't propose something unfeasable
- Production: collateral must be reproducible using the college resources. |
Mandatory Requirements
Documentation must include evidence of time-management,
planning, dissemination, independent and collaborative practice
Organisation, planning and presentation for a 15 minute
pitch of your ideas and concept
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Deliverables
15 minute pitch/presentation of your proposal
Mock-ups of key pieces of print/digital collateral
Evidence and documentation of collaborative practice
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