Studio Practice : OUDG406- Studio Brief 03 - Collaborative Practice Covered

The concept

literal meaning of the cover of a book.
Another literal meaning of actually covering elements of the design (covering the titles)
Inspired by Armin Hofmann

The design

Futura is a geometric and versatile typeface which we thought gave our design a clean and elegant aesthetic, and an appearance of efficiency. Futura also made it easier to 'cover up' of the letters, due to its geometric nature.
Karla is a clear, legible typeface which we used for the body copy, sans serif
matching the modern theme throughout our branding

colour

The colours we chose are bright bold to make the simplistic design stand out.
we restricted ourselves to there colours (including stock) as our book covers were 3 colours also, which kept a theme of consistency and link between the work exhibited. This kept the branding simple and memorable.

We wanted to show the literal side of coving up something, so we decided to use a subtle element that could be applied throughout the branding, this was through covering up parts of the letters, but not all of them to help legibility. This simple idea was inspired by swiss designer Armin Hofmann, who in one his posters covered up parts of type.

the production

The posters would be A2 sized, and placed around in Leeds. They can also be placed inside the exhibition at Leeds library in A3 size.
the sock would be waterproof paper whilst outside, and matte on the inside.
simplistic, minimal, doesn't distracted the audience from the exhibit. suits an A4 portrait structure, as thats what we worked within in the book cover brief. We included the relevant information that the public would need, location, lst and 2nd year students time date and LCA logo added at the bottom.

The invites are also consistent with the rest of the branding, creating a strong and memorable identity
wanted it to be minimal and straight to the point.
it also has the relevant information that someone would need.
the invites are A6 sized and the same stock as the posters. They would be printed of on A3 on save money.
The e-mail invites are the same as the physical invites, but they are personalised with the persons name at the top. this would save money and easier to send to people
it also make it easier to spread the word out.

Flyers

They would placed around uni, shops such as colours may vary, village and other places around leeds
the flyers are the poster designs scaled down to A5 and the same stock.

We decided to make Facebook & Twitter page.
This is one the best ways to advertise and spread the word about the event, as it can be shared and tweeted around the UK for free, and maybe catch the eye of leading designers, who would then turn up yo the event.

At the event

we made a programme that people can read whilst walking round the exhibition. They can also take it home.
the programme would contain basic information about the exhibition, a map with directions to the space, and a list of all the students involved, including their name, book and e-mail.
it keeps the covered up theme, included in the titles on each pages.
the programme would be A4, with A5 pages, in a thin stock (around 100gsm). it would also be staple bound as it is a cheap and easy way of binding a book as it would be produced on a large scale.

name tags

The colour of the name tags are different to the previous colour scheme, as they wouldn't distract from the work.
the name tags would be placed onto the wall underneath the students artwork, and we have designed them in landscape to save space underneath the work.
it would contain the designer, author and the student email incase people wanted to contact the student.
the tags would be mounted onto the wall with adhesive foam board, as its an easy and quick way to display them.

the presentation technique that we would use to display the work would be pins and bulldog clips
this is a cheap and tidy way of displaying work

Studio Practice