As this campaign is tube themed it is essential to have adverts that can go inside the tube carriages, officially TFL calls them Tube Car Panels, we got the right measurements then scaled them down. We included the poem in one of them as people will be sitting and waiting on the train for at least a few minutes so would have time to read and take in the message, also used photographs where the detail was in a long strip in order to see it properly in the background. I feel these work really well for what thy are supposed to do and could definitely imagine them in a real train.
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