We thought that including a charity would encourage the public to buy into the permits, and it also gives something back rather than just keeping all the profits. Also because its a photography charity it links in with the campaign, which would help get more photographers interested and could showcase their work in the annual exhibition. This also means we could advertise the campaign in a photography gallery that will hopefully get more people involved, promotes the campaign.
We decided that there would be an annual exhibition that would showcase the publics work that had been hashtagged on instagram and professional photographers work, this would entice people to get involved with the campaign.
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