From the research and initial sketches we tried to recreate a suitcase label but on a smaller scale, we decided to have the information on two side which meant we have room for everything that we needed on there, the barcode and logo would be on one side and all the personal information on the other, we kept a large gap in-between each side as camera straps can vary in size so its open to everyone. When we were happy with the design and layout we did a test print however we noticed that the logo was too small and same with some of the type, so we altered those changes, re-did the layout and re-printed and the design came out really well (the photos at the bottom show the mock up). We wanted the design simple and clear, the tag didn't matter too much about style as its mainly a necessity for the customers to have, but having the logo on it was important. It needed to be to the point, for example a bank card or ticket, the information needs to be there but doesn't need to be in a fancy or stylish manner. The layout is good for mass production which is handy as this would need to be printed on an industrial scale.
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