independent newspaper Saturday 25th October
at christmas last year the average uk household spent an estimated £822 on christmas according to a YOUGOV survey, a £54 increase on 2012
Gift sets
Beauty and fragrance sector
element of a gift set is designed to create a high perceived value, in keeping with the often- inflated price point Mr Sheridan say "you only have to look at the packaging to see this, with designers going to town with techniques such as embossing, foil effects and varnishes all helping to create a premium feel"
It all adds up to giving shoppers the idea that they're getting a great deal more for their money.
Time saving gift sets
Stores have capitalising on the fact that most of us have very little free time at christmas.
In-store gift-wrapping services were once just reserved for the premium store, but its how being offered throughout the high street, however the convenience factor come at a cost and can add extra £5 more.
The personal touch
These days retailers-weather in store, online or though catalogues like to sagment their produces into "gifts for him" and "gifts for her" its part of their subtle way of pushing shopper toward certain items.
Boots.com we can now browse recommendation for boyfriend, girlfriend, son, daughter, grandma and grandad.
With is capitalising on the fact that christmas is all about family, we're promoted to think about others relative and buying gifts for them.
Retail theatre
Johns lewis 'Hare and bear; advert creating a festive feeling and keeping the family. entertained, remember there's ulterior motive.
With happy shoppers proven to spend longer in store, these special events are designed to increase our dwell time and up our average spend.
Business insider
- A big bold SALE sign helps get people in to the store helps, where they are likely to buy non-sale items.
- Once you enter, there's the shopping cart. This invention was designed in the late 1930s to help us customers make larger purchases more easily.
- In super markets, high margin department baked good are placed near the front door. So you encounter them when you cart is empty and yours sprits are high.
- Store also want items to be in easy reach, research shows that touching items increase the chance of a purchase.
- Colour affect shopper, too people are drawn into store by warm hues like red,orange and yellows but once inside cool colours like blues and greens encourage them to spend more.
- Slow music makes people shop leisurely and spend more. Loud music hurries them through the store and doesn't affect sale. Classical music encourage more expensive purchases.
- Store not only entice you with sales they also limited time offers to increase your sense of urgency in making a purchases.
- Stores size matters, too in crowed places people spend less time shopping making fewer purchases.
- The most profitable area of the store is the checkout line. stores bank on customers scummbling to the sweets and magazine while they wait.
Mirror March 06th 2013
The right lighting is vital for the products on sale with shop brightly lit at the front so there's no difference between the outside and inside to make it easier to walk in. the fresh veg in supermarkets will have a brighter light to make it look fresh and inviting.
Shop display weather it is in a posh department or supermarkets are triangular with most expensive items in the centre. it is why dearer products are at eye level on shelves and budget one more difficult to find either at the bottom out of shoppers reach.
Simple smells as opposed to complex blends of scents are powerful motivators when it comes to spending.
this is because simple smells such as citrus or pine don't require much mental processing on the shoppers part and fees their brain focus on shopping.
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